D23 × The Simpsons
All work
ExperientialAugust 2026

D23 × The Simpsons

Disney

D23 × The Simpsons
R13 final, view 01

A walk-in Simpsons living room for D23 — two competing concepts, three layouts, then seven revisions of refinement.

The pitch, twice

R1 through R3 ran Option 1 and Option 2 side by side rather than picking early, so the conversation happened against two finished-looking things.

D23 × The Simpsons
R13 final, view 05
D23 × The Simpsons
R13 final, view 07

Then three floor plans

R6 puts up Layouts 2, 3 and 4 of the winning direction. R8 splits into perspective and orthographic edits — the point where the design starts talking to a fabricator.

D23 × The Simpsons
R11, yellow background variant
D23 × The Simpsons
R8, orthographic elevation

R13 is the answer

Seven views of a Welcome to Springfield sign, an entrance facade, a wall backdrop and the family as flat character art you can stand between.

D23 × The Simpsons
R6, Layout 2
D23 × The Simpsons
R3, Option 1

More from the build

D23 × The Simpsons
R3, Option 2