One activation explored as four vehicles — tour bus, Airstream, shipping container and glass trailer — then narrowed to one.
Four ways to be mobile
A tour bus, a 20-foot Airstream, a 20-foot shipping container and a 24-foot glass trailer, each rendered as a small camera set. Four builds is expensive; picking wrong is more expensive.
The trailer won
Bus and Airstream stop at R1, the container at R2. The glass trailer runs all the way to R10 — visible glass means the interior has to survive being seen from outside, which is most of the extra work.
The runners-up
The unchosen concepts are still worth keeping. They're the reason the choice was defensible.
