A marketing series for Luma AI — one spot per product use case, each cut in two ratios and three variants.
One spot per use case
Logo Reveal, Cinematic Styles, Social Media Ads, Webtoon Creation, Age Transformation, Packaging to Ad, E-Commerce Campaign. Each one has to make a capability legible in a few seconds.



Cut around generated material
Watches in neon studio light, a chocolate wrapper, a navy handbag set, a comic-style boy. The craft is in the edit, the typography and the pacing — the raw material is the product demonstrating itself.



Every ratio, every placement
16:9 and 9:16, with Social, Paid and URL variants plus thumbnail cards. A campaign of this shape is mostly a delivery matrix.



More from the build





