A record-player billboard for Lionsgate's Michael, comped into real LA media sites as matched day/night pairs.
Day and night, always
Every candidate site is rendered as a matched pair. A billboard that only works lit is half a buy, and the pairing makes that impossible to miss.
Real addresses
9015 Sunset Blvd, Highland & Franklin — the comps are into specific inventory, not into a generic city.
The object itself
An R2 closeup of the turntable, and an R1 round that takes the same idea into a Melrose Ave storefront.
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