A Topps × Marvel booth for Comic-Con built as a New York street and shot like a location rather than a stand.
A block, not a booth
Custom buildings around a Flatiron hero, with a storefront, an alley and a walk-up apartment you can actually get into. R3 delivers nine named cameras — Main, Overview, Alley, Apartment ×2, Store, West, East and Murdock.
It assembles itself
A separate 239-frame Assembly render animates the whole set constructing itself piece by piece, which doubles as the install sequence and the sizzle.
The file names are the schedule
Blockout → Fixes → FinalModeling → EasterEggs → Measurement → ThreeDivBuild. Easter eggs got their own pass, which is the right amount of seriousness about them.
More from the build
