An influencer mailer for Toy Story 5, taken through five render revisions with lettered treatment variants at every stage.
One box, many treatments
Each revision carries a/b/c variants — the same magnetic-closure dieline wearing different art, so the choice is between finishes rather than between ideas.
Cast on the faces
Studio-supplied cut-outs — Woody, Buzz, Jessie and Bullseye, Atlas, Snappy, SmartyPants — drive the 2D across the box panels.
Back to R2
The early concept round is worth keeping in the deck: 04a, 04b and 06c are three genuinely different boxes, not three shades of one.
More from the build
